The home and lifestyle brand’s latest festive campaign uses humour and a playful sibling dynamic to showcase its Rakhi collection. Home, lifestyle, and kitchenware brand Nestasia has unveiled its new Raksha Bandhan campaign, 'Gifts So Good, You'd Hate Gifting Them', introducing a light-hearted take on festive gifting. As part of the campaign, the brand has also collaborated with Riddhima Kapoor Sahni, who features in its digital promotions highlighting the Raksha Bandhan collection. Riddhima Kapoor Sahni teams up with Nestasia for Raksha Bandhan campaign built around sibling giftingThe campaign revolves around a humorous concept in which a sister, after carefully selecting gifts for her brother, finds herself wanting them back because of how appealing they are. The concept also seeks to highlight the emotional and nostalgic aspects associated with Raksha Bandhan through a humorous lens.