The new Jeffrey boutique in Atlanta’s Buckhead Village might not open until August 2, but some pieces are already getting snatched up. “My store director was worried about whether we could sell a jacket in this shade of yellow for $3,750,” store founder and longtime fashion merchant Jeffrey Kalinsky says, holding it up. “I said, if I can’t sell this jacket, I don’t want to be in business. Jeffrey Kalinsky, store founder. Many of the brands in Jeffrey can’t be found elsewhere in Atlanta.