Priced To Compete With Luxury EVs And Tough-As-Nails Hot Hatches2027 Genesis GV60 Magma Joel Stocksdale / CarBuzz / ValnetThe GV60 Magma is the first production model from the automaker's new Magma performance sub-brand, and Genesis clearly isn't afraid to charge premium money for it. Both of those vehicles target a very different audience than the fully electric GV60 Magma. Its corporate cousin, the Hyundai Ioniq 5 N, starts roughly $10,000 lower while offering similarly impressive EV performance, including the same 641-hp peak output. 2027 Genesis GV60 Magma Joel Stocksdale / CarBuzz / ValnetAs we learned during our first drive, the GV60 Magma is every bit as grin-inducing. Genesis has also made it clear that the GV60 Magma is only the beginning.