He is acutely concerned about 1 January 2030, the ‘cliff edge’ beyond which the total emissions for a brand’s new car sales must average 49.5g/km of CO2, a huge drop on today’s 95g/km baseline. Provost said car makers were staring down the barrel of “billions of euros” in fines; his solution is to spread out meeting that target over the five-year average from 2028-2032. Renault is on a tear with its electric sales, but its current growth trajectory won’t be enough, claimed Provost. [But] with all of this, we would have a risk in 2030 because a 100% electric trend is just not realistic. New car sales will continue to stagnate unless prices come downLast year, Europeans and Britons bought 13.2-million new cars, still below the 15m retailed before the COVID-19 pandemic.