PARIS - FIFA president Gianni Infantino said that the proposed launch of a private subsidiary to exploit the commercial benefits of the World Cup was "an opportunity but not an obligation". "FIFA Forward Enterprise, or FFE, is actually a proposal, an offer. It's part of a democratic process – a consultation process – and, above all, it is an opportunity but not an obligation," Infantino said in a video released Wednesday evening. Infantino insisted the proposal was centred on unlocking "previously uncaptured commercial value" and was conditional on a democratic vote of FIFA's 211 member associations and approval by the FIFA council. Infantino said the game would not change and the fans would be happier.