Ferrari has already sold every Luce it plans to build in 2026. That’s despite a brutal wave of design criticism and a €550,000 (~$640,000) starting price that lands the EV near the top of Ferrari’s lineup. The Luce launched in Rome on May 25, and the reception was ugly. Ferrari (RACE) stock dropped 6% in the days around the reveal, and the design got torn apart online. Former Ferrari boss Luca di Montezemolo went as far as telling Italian media the company should “at least take the prancing horse off.”