Starting the conversation, Leone explains that DriveCentric spent 15 years evolving from a CRM provider into what he calls an engagement platform. Leone said the goal shifted from managing sales tasks to helping dealerships engage customers in real time. Retaining a customer, Leone said, is “the number one thing” a dealership must think about, especially as loyalty becomes harder to earn in a tough, competitive market. Responsive implementation, ongoing training and ongoing customer support help dealerships move quickly once they commit, he said. Nonetheless, Leone said DriveCentric adds 100 to 150 dealerships to its platform every month.