July has been a record-breaking month for ITV, with the broadcaster confirming huge streaming figures for ITVX and World Cup 2026 coverage. World Cup 2026 was the most-watched sporting event in ITVX history and generated over 200 million streams on the service. (Photo by Julian Finney - FIFA/FIFA via Getty Images)The broadcaster has confirmed that with two days left of the month, this has been ITVX's most successful July on record – with more than 436 million streams. The tournament also proved a driver for other ITVX content. The ITV Sport YouTube channel's World Cup coverage has returned 153 million views to date.