De Beers Group took over one of Shanghai’s most striking buildings – the West Bund Orbit, designed by British architect Thomas Heatherwick – to unveil its Desert diamonds campaign in China. The leading diamond company globally, De Beers Group supplies natural diamonds to the top jewellers and retailers. De Beers Group launched its Desert diamonds campaign at West Bund Orbit in Shanghai. Photo: HandoutAdvertisementWhile desert diamonds have always existed, the name refers to natural diamonds in shades ranging from pure white to champagne, amber and grey. Lynn Serfaty, general manager, natural diamonds at De Beers Group, introduces the Desert diamonds campaign.