July 30, 2026 KidsTribeca business owner and resident Natasha Awasthi has founded a company that brings the stories that kids tell to life with the help of professional illustrators. A product manager by trade, Natasha — whose husband opened Ritual Dental on Greenwich two years ago — created Story Bound after realizing her 7-year-old daughter’s imaginings were turning into real narratives. “My professional skill is to design experiences, both digital and analog. But what I bring to the team is the skill to observe the audience that we are building for,” Natasha said. “These kids, they tell stories all day, but when they tell other kids, they engage in the story in a totally different way.