My Syria‘, Syria’s first integrated digital super app bringing together tourism, hospitality, lifestyle and payment services within a single ecosystem, officially launched recently under the patronage and in the presence of H.E. Founded by UAE-based Syrian entrepreneurs Rami Kaiem, Feras Kaiem, Waseem Qudmani and Kinan Madi, 121 Living developed ‘My Syria’ as Syria’s first tourism and lifestyle super app, reflecting a shared commitment to accelerating the digital transformation of Syria’s tourism sector. Mazen Al-Salhani, Minister of Tourism, said: “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector. ‘My Syria’ app represents the first phase of 121 Living’s vision to develop a digital platform, with additional services and expanded geographic coverage planned across Syria. The Ministry of Tourism’s broader digital transformation roadmap focuses on enabling private-sector participation, advancing innovation and positioning technology as a key driver of investment, competitiveness and sustainable development.