The USA Rice Federation has announced two new chef ambassadors – British-Chinese chef, YouTuber and TV presenter Jeremy Pang, and MasterChef: The Professionals semi-finalist and West African chef William Chilila. Through the ambassador programme, USA Rice aims to further engage key audiences by highlighting the culinary versatility, consistency and quality of U.S. rice across a range of cuisines and dining occasions. Speaking about the ambassador appointments, Eszter Somogyi, Director for Europe, Middle East and Africa at USA Rice, said: “We are delighted to welcome Jeremy Pang and William Chilila as ambassadors for USA Rice in the UK. I’m excited to be partnering with USA Rice and helping to showcase the quality and adaptability of U.S. grown rice, and encourage more people to explore the potential of rice in our kitchens.” For more information about USA Rice, visit www.usarice.co.uk