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Adidas continues to win, boosted by World Cup success, says GlobalData
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Retail Times
Currency-neutral sales rose 14%, showcasing the somewhat unfavourable impact of exchange rates against a strong euro.
“Footwear currency-neutral sales rose 2%, driven by double digit growth in its running, training and motorsport performance ranges.
North America achieved currency-neutral growth of 15%, reflecting strong demand, especially during the World Cup which was hosted in the region.
Greater China’s currency-neutral sales rose 16%, while Emerging Markets sales rose 11% despite declines in the Middle East due to conflicts.
Latin America and Japan and South Korea continued to deliver exceptional performances, with currency-neutral sales rising 27% and 21% respectively, slowly growing their contribution to Adidas’ overall sales.”