New Kantar research has confirmed Fyffes’ enduring strength with Irish consumers, with aided brand awareness for Fyffes bananas reaching 88% and 83% of Irish consumers saying they would consider buying Fyffes the next time they purchase bananas. Fyffes pineapples are also gaining strong recognition among Irish consumers, with aided brand awareness at 85% and consideration at 81%. The results point to growing consumer familiarity with Fyffes beyond bananas and support the increasing popularity of pineapples as a fruit enjoyed year-round. The recent campaign featured Fyffes bananas being enjoyed by consumers at well-known Irish landmarks, including Dublin’s Poolbeg Chimneys and Samuel Beckett Bridge. The Kantar brand awareness findings form part of Fyffes’ wider consumer insight programme, helping guide marketing strategy, brand development and market expansion plans.