Alcohol-free spirit SENTIA is partnering with ARC B CIC, a cultural infrastructure organisation focussed on alcohol-free experiences, to launch alcohol-free Mood Bars at Boomtown from 12-16 August and FORWARDS from 29-30 August. The Mood Bars aim to give audiences a way to experience alcohol-free drinks that the company says are designed to match how they want to feel throughout the day and night. The bars will serve a curated selection of alcohol-free and functional drinks, including SENTIA, an alcohol-free spirit designed to help with relaxation. Javier Serrano, Founder of ARC B, comments: “We’re seeing a real shift in why people choose a drink at festivals. It is no longer simply about alcohol or sugar; it is about purpose.