That means at airports, stations, major business centres and close to their homes, not a dealer alley on the edge of the town. Whether this will be enough to set it on a path to long-term viability is still open to question however. Other large-scale independent operators like Zipcar struggled for many years, before they were acquired by Avis Budget, but they remain chronically loss-making. This where the real challenge is in satisfying a need that undoubtedly exists with the commercial need for a viable return. Unless car-sharing is seen as an extension of the public transport system rather than an alternative to individual car ownership, it will remain more of a social enterprise than a commercial venture.