BodyArmor has introduced BodyArmor FIT, its first sparkling sports drink in a 12 oz slim can, marking the company’s entry into canned hydration beverages aimed at everyday consumption beyond exercise, including work, travel and social settings. The launch reflects growing convergence between sports drinks, functional beverages and sparkling refreshment as brands seek to create products for more everyday drinking occasions. The company views the product as occupying a space between sports drinks, sparkling water and functional beverages rather than competing directly with energy drinks. People are staying active in different ways throughout the day, and BodyArmor FIT was designed to fit seamlessly into those routines with a new sparkling format that still delivers functional hydration. BodyArmor FIT was built specifically for that opening,” said Weaver.