Its most recent launch is edamame – a well-known Asian ingredient that is both familiar yet unique as a snack. Its latest launch, the roasted edamame, reflects growing consumer demand for snacks that combine high protein with short ingredient lists. Edamame rivals other protein snacks in terms of protein content, but it is savoury snack and natural which is suited to the Asian palate.” Innova Insights’ Local Flavours Going Global report (July 2025) found East Asian flavours – particularly Chinese, Korean and Japanese – continue gaining international popularity, while South Asian flavours such as Indian and Sri Lankan are also growing. We see significant opportunities in Australia, Singapore, Malaysia and Southeast Asia, where roasted edamame snacks are not yet widely available.