The Brief New York City will be auctioning off the "Champions Way" street sign from the Knicks' victory parade. The city's Department of Transportation and the Department of Citywide Administrative Services announced the auction earlier today, July 29. New York City will be auctioning off the "Champions Way" street sign from the Knicks' victory parade. The street sign hung on Broadway during the ticker-tape parade the city held in honor of the Knicks. Those interested can enter their bid through the city's auction website until Wednesday, August 12.