But could chilled reds be the answer to producers’ prayers? As db revealed last month, online searches for ‘chilled reds’ surged between February and June 2026, according to Google’s ‘Summergeist’ report on the biggest trends of the season. “The interest in chilled reds reflects how we have been developing our buying strategy, towards a contemporary range that includes fresh, elegant and versatile styles of reds,” said Watson. Quality perceptionOne obstacle to sale could be the entrenched perception that only lower quality reds should be served chilled. Related newsOnline searches 'through the roof' for Sancerre and chilled reds