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67% Indians plan holidays around cultural aspects: Skyscanner
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TravelBiz Monitor: India travel news, travel trends, tourism
Leading global travel app, Skyscanner has launched The India Culture Travel Index, a report that reveals that India’s appetite for culture-led travel continues to growThrough The India Culture Travel Index, Skyscanner analysed the evolving behaviours driving culture-led travel in India.
of India’s growing culture-led travel movement:R – Rediscovering heritageHeritage continues to be the strongest driver of culture-led travel.
It is the top motivator for Indian travellers, with 47% saying they would plan a trip around heritage and historical sites.
S – Smarter planningAs cultural experiences become a bigger travel priority, travellers are becoming more intentional in how they plan their journeys.
Dr Navina Jafa, an expert in heritage tourism, sustainability, cultural strategy, and Kathak dance, said: “India’s cultural heritage is not only about monuments, but also the ecosystems around heritage landscapes: creative skilled communities, cultural traditions, and living practices.