Prada Beauty has appointed actor Zendaya Global Ambassador for its hero fragrance Prada Paradoxe. Zendaya joins her husband Tom Holland as a Prada Beauty Ambassador, with the Spider-Man actor having been the face of the brand’s male fragrance counterpart, Prada Paradigme, since August 2025. Rosa Carriço, Global President of Prada Beauty, said: “Zendaya is the embodiment of Prada Paradoxe. Zendaya’s appointment also coincides with the debut of a new fruity-floral addition to the Prada Paradoxe franchise. Prada Paradoxe Sweet Chemistry Eau de Parfum is described as “a sophisticated rethinking of sweetness, reconciling sharpness and softness”.