Estée Lauder has announced the launch of a new fragrance, Glimmer, which lands as the brand looks to target a new generation of consumers. To bring the new fragrance to life, the brand has tapped actress Hailee Steinfeld, known for roles in Sinners and Pitch Perfect 2, to front a global campaign for the amber floral fragrance. “Hailee is the embodiment of what Glimmer represents; she is confident, has a contagious sense of joy, and understands the power of connecting with her community,” said Justin Boxford, Global Brand President, Estée Lauder. Steinfeld added: “Fragrance has an incredible ability to tell a story without words, evoke emotion, and create memories that stay with you. Glimmer blends floral amber notes with a gourmand twist, opening to top notes of raspberry mousse accord, orange flower and mandarin oil.