7UP has launched a summer campaign in Saudi Arabia that reimagines Vanilla Ice’s Ice Ice Baby as Ice Ice Habibi, using a localised take on the track to promote the brand’s range of soft drinks. Created by IMPACT BBDO following a regional pitch, the campaign centres on the idea that opening a can of 7UP transforms Saudi Arabia’s scorching summer into a snow-covered landscape. The campaign comprises three films, each spotlighting a different variant in the portfolio: 7UP Core, 7UP Mojito and 7UP Extra Fizz. Saudi artist and influencer Abu Hamdan stars across the films, encountering increasingly intense summer conditions before each product triggers its own cooling transformation. CreditsBrand: 7UP (PepsiCo)Creative agency: IMPACT BBDO