When people start calling a South Carolina town the hottest place in the South, it is worth finding out what everyone else has already discovered. Downtown Greenville Became The Blueprint For Urban RevitalizationWalking down Main Street in downtown Greenville feels like stepping into what every American city wishes it could be. Today, downtown Greenville draws more than just locals. Falls Park on the Reedy sits right in the heart of Greenville, yet it feels like a mountain escape. Shakespeare in the Park offers free performances at Falls Park every summer.