China’s AI video industry is creating an unexpected new side hustle: licensing your face. Their low production costs and rapid release schedules have made them an increasingly attractive use case for generative AI. As generative AI improves, the value — and the risks — of this development are only likely to increase. Netflix recently disclosed that it has used generative AI in around 300 titles, underscoring AI’s growing role in mainstream production. Face-licensing platforms illustrate how generative AI is reshaping the economics of digital content creation.