Forget bright blonde highlights, 'golden hour brunette' is the hair colour of summer... and the Princess of Wales is our fave hair inspo

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🌅 In July 2026, the 'golden hour brunette' hair trend gains popularity, with the Princess of Wales showcasing it at Wimbledon. Finding a summer hair look that can withstand the elements – chlorine, heatwaves – is no easy feat. According to hair salon booking platform, Fresha, searches for 'golden hour brunette' hair have risen by 1,100 per cent in the last few months. Done well, 'golden hour brunette' hair mimics the soft, natural lighting of a sunset. Think of it as a blonder version of 'golden hour brunette', spotted on celebs like Zendaya and Dakota Johnson.