The Great Indian Shopping Festival: How Buying Became a Year-Long Event

Advertisement#ADThe traditional idea of India’s festive shopping season has escaped the autumn calendar. Major purchases once waited for Diwali, Dussehra or Dhanteras. From One Festive Peak To A Retail CalendarThe modern shopping calendar has a theme for nearly every category. How To Use The Year-Long Cycle BetterA simple purchase calendar can keep this behaviour manageable. ConclusionIndia’s great shopping festival has become a year-long phenomenon because retailers, marketplaces and card issuers now create reasons to spend across the calendar.