The real question — the one corporate South Africa and policymakers sidestep — is this: Where does the violence come from? The programme reaches 480 young men across its cohort and is gaining traction, attracting media attention, donor interest and ecosystem recognition. There is a structural challenge Heroes Academy is working to solve and it represents an opportunity for corporate South Africa. More broadly, corporate South Africa should be paying attention, not out of obligation but rational self-interest. But 480 young men in a country of millions is a proof of concept, not a solution.