Boob sweat is totally normal — so why are women still being shamed for it?

But there’s one particular heatwave plight that men simply don’t have to worry about: boob sweat. On TikTok, boob sweat is often been dubbed as ‘gross’ or classed as something to ‘fix’ or ‘combat’. Products such as ‘Ta-Ta Towels’ and ‘Dress Shields’ are created as a reminder to women that concealing sweat should always be a priority. Why is being embarrassed about boob sweat rooted in sexism? Now, this isn’t to say you have to force yourself to let your boob sweat cascade freely and flood the Northern line in order to class yourself as a feminist.