Chinese coffee-shop brand Luckin Coffee has partnered with mobile language learning platform Duolingo to create a series of limited-time signature drinks at its locations across New York. The collaboration will kick off with Study Now or I Get Icy, a signature serve celebrating summer learning and creativity. “As brands that naturally resonate with Gen Z, this collaboration felt like an authentic way to connect with our communities through experiences they’ll genuinely enjoy,” says Mai Shi, Head of Marketing at Luckin Coffee. Partnering with Luckin Coffee is a fun way to bring our brand personality into a daily ritual our community already loves,” says Kat Chan, Duolingo Senior Director of Brand Marketing. Known for its “trend-driven menu”, the partnership marks Luckin Coffee’s first brand collaboration in the United States.