“Cinemas can be profitable”: Why Shaw Theatres is investing more than ever while everyone else retreats

Here’s the strategy behind Shaw Theatres’ 90-year runIt’s easy to conclude that Singapore’s cinema scene is in decline. How Shaw held its groundWhile other cinema operators shrank their footprints over the years, Shaw has stayed remarkably consistent. Shaw House, which houses Shaw Lido, at Orchard Road./ Image Credit: mailer_diabloOne of its biggest bets came in 2011, when Shaw became the first operator to introduce IMAX to Singapore at its Lido flagship. That same year, Shaw also introduced Dreamers at Jewel: Singapore’s first and only cinema concept designed specifically for families with young children. Featured Image Credit: Prestige Online/ Shaw Theatres