No Business Like Show-Level BusinessThird-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. But the honey-rather-than-vinegar approach is to accept that show-level campaign reporting will only become more accessible and lean into it. Its Buyer Cloud product (née Beeswax) will begin reporting show-level data for free as a matter of course beginning two hours after an ad is served. AI campaign settings on both platforms are capable of automatically overlaying music or even generating entire ads without prompting, Ad Age reports. Take Google, which generates video assets or slideshows for brands that haven’t uploaded their own video ads, according to some sources.