NewsBy Rupert HohwielerPernod Ricard-owned Jameson Irish whiskey has been named the official spirits sponsor of the National Football League (NFL). The multi-year agreement will position Jameson at the centre of the NFL season, which starts in September. The partnership includes official global league rights (excluding Brazil and Mexico) and will see Jameson serve as an official sponsor for four of the international games each year. Outside of American football, Jameson also has partnerships with Major League Soccer (MLS) and the English Football League (EFL). Related newsTop marketing moves from June 2026Top marketing moves from May 2026Top marketing moves from April 2026