China was once Nike's fastest-growing region, beloved by investors for its high margins and potential for sustained growth. In an interview with CNBC, she said Nike is taking the steps it needs to reconnect with Chinese consumers. "We know that if we can design footwear and apparel, lifestyle or performance, that's specifically targeted towards the unique needs of Chinese consumers, we'll drive full price revenue." In the 20 years since Nike started supercharging its expansion in China, domestic brands have gotten better at production, marketing and brand building. I think that is actually the biggest issue for the Chinese consumers here."