WebFXKey finding 2: Product, service, and resource pages are AI traffic magnetsAfter homepages, product pages (16.8%), service pages (11.4%), blog articles (11.3%), and FAQ/resource pages (7.2%) generated the largest share of AI traffic. Key finding 3: AI rewards comprehensive websitesHomepages drove the largest share of AI traffic in the study, but they weren’t the whole story. Product pages, service pages, blog articles, FAQs, industry pages, and tools all earned meaningful AI referrals. Why AI traffic is more bottom-of-funnel than you thinkMore than 9 in 10 AI sessions landed on consideration or decision-stage content, while awareness pages accounted for just 2.3% of AI traffic. Nearly 7 in 10 AI sessions landed on transactional content, while informational pages accounted for just 18% of AI traffic.