Global smartphone shipments fell 6% year on year (YoY) to 272 million units in the second quarter (2Q) 2026, according to Omdia. The second quarter decline follows the front-loaded demand seen in quarter one which gave way to the adjustment phase of the memory cost cycle, notes the research group. Apple delivered its strongest-ever second quarter, shipping 55.1 million units (+23% YoY) to achieve a record 20% market share during what is traditionally its weakest seasonal quarter. While Apple has largely kept iPhone prices stable despite industry-wide price increases, recent price adjustments across other product categories in late 2Q raise the likelihood of iPhone price increases later this year, Omdia says. Samsung retained its position as the world’s largest smartphone vendor, shipping 60.5 million units (+5% YoY) for a 22% market share.