Every month, Campaign Middle East selects a collection of work to display in its monthly issue. These are the work picks for July, featuring campaigns from Annahar, Dorco Sleek, McDonald’s KSA, Orange Egypt and Visa. Within the first four weeks of launch, the campaign generated more than 2 million impressions and more than 800,000 engagements across its integrated media channels. The creative expression of that strategy turned into a 360-degree campaign spanning TV, digital and social media, built on a central tension: while the outside world doubts, the players believe. Through a series of social media posts, out-of-home assets and digital banners, the work is Visa’s reassurance that travellers can stay flexible, be spontaneous and keep moving.