Israel is spending wads of cash on public diplomacy in a desperate attempt to reverse waning American support for the country after it stands accused of genocide in Gaza and pushing the U.S. into the Iran war. Since Oct. 7, Israel has spent over a billion dollars on global “hasbara” — television appearances, social media campaigns, chat-bot training, and other efforts to influence how people think about Israel. And this “public diplomacy” budget more than quadrupled in the last year alone. To understand these efforts to win back American hearts and minds, we welcomed Quincy Institute Research Fellow Nick Cleveland-Stout to the latest episode of Always at War. Nick’s latest research is the most-definitive accounting yet of Israel's new approach to winning over American’s hearts and minds.