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Plot twist: Apple’s ridiculed AI strategy is actually working
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For the last few years, Apple’s AI strategy has been the butt of many a joke in the tech industry.
The roll-out of so-called Apple Intelligence has seemed like a farce, most notably because of delays to the long-promised improved AI Siri.
And the brand’s AI strategy is actually being cited as a reason.
Apple’s Siri delays are now paying dividends (Image credit: Apple)The Guardian suggests Apple is has benefitted from investors “fleeing AI and semiconductor stocks amid a wider tech sell-off”.
Those Siri AI delays have arguably given Apple time to watch the AI bubble start to show signs of bursting.