[PRESS OFFICE] As algorithms increasingly shape how consumers discover content, brands are being challenged to rethink the role of social media within their organisations. The conversation unpacks the shift from social graphs to interest graphs, where content relevance matters more than audience size. Cultural intelligenceThe discussion also highlights the growing role of cultural intelligence, attention measurement, and creator partnerships in modern marketing. For organisations looking to remain visible and competitive, the message is clear: social first is no longer simply a marketing consideration. Listen to the latest episode of the Wisdom Series, Beyond the Scroll: Navigating the New Era of Influence, now available on Spotify.