The Effie Awards South Africa has announced its 45 finalists for 2026 following the first round of judging, with this year’s programme attracting a record 29% more entries than last year. According to Effie South Africa, reaching finalist status is a significant achievement, with campaigns assessed on their ability to demonstrate clear objectives, strategic thinking, creativity and measurable business results. Effie South Africa thanked the moderators and score review panel who oversaw the adjudication process, as well as Emeris students who provided technical support during judging. Winners will be announced at the 2026 Effie Awards South Africa Gala on 20 October. Restaurants Chicken Licken Joe Public Takealot: the marketing case for hyperlocal marketing Retail Takealot Joe Public The Revealing Pour: A print ad that went beyond ink and paper.