pDOOH reduces ad fraud by eliminating bot traffic and fake impressions through real-world screen delivery. *With ad fraud continuing to drain marketing budgets, South African brands need to know exactly how audiences are measured and verified in the programmatic DOOH space. While there is no consensus on exactly how much money is lost to ad fraud in South Africa, there is little doubt that the figure is substantial. How is audience verification conducted? We follow the audience verification methodology prescribed by the World Out of Home Organization and will make our audience verification process publicly available next month with the launch of our new website.