Marketing is shifting from campaigns to always-on AI systems. She told an AI assistant she wanted three days in the Cape Winelands, a budget, and a toddler in tow. How AI drives brand selection, and whyThat small moment is the whole future of marketing compressed into 60 seconds. Musa Kalenga is a technologist, marketer, brand communicator and entrepreneur. Brave Group is a tech-forward, innovative communications company that delivers fully integrated brand solutions that combine creativity, strategy, and technology to grow brands.