My Instagram has been flooded with pictures of Florence looking her absolute best, each racking up thousands upon thousands of likes. Why is Florence Pugh such a big deal in the MCU? Florence Pugh joining the Marvel Cinematic Universe is one of the best decisions the franchise could have made. It wasn’t a stunt, it wasn’t a ‘look at me’, it wasn’t a costume, it wasn’t a statement for the sake of it. We all wanted to feel how Florence Pugh looked wearing it.