LAKESIDE Shopping Centre is excited to announce that Korean beauty retailer PURESEOUL is set to open on Friday 31st July, bringing some of South Korea’s most sought-after skincare and beauty brands to Essex. The celebrations will begin at 11am on Friday 31st July, when the first 100 ticket holders through the doors will receive an exclusive goodie bag. Prizes include a Medi cube device on Friday 31st July, an ilso goodie bag on Saturday 1st August and a PURESEOUL goodie bag on Sunday 2nd August. Nancy Foster, Centre Director at Lakeside Shopping Centre, said: “PURESEOUL’s arrival at Lakeside gives our visitors even more choice from the latest and most exciting beauty brands, while further strengthening our already fantastic premium beauty offer. As PURESEOUL celebrates its 7th anniversary this summer, we’re so excited to be opening our 7th London store (and 17th in the UK), at Lakeside!