Meet the 33-year-old British former IPL boss changing Indian basketballCity AM sat down with 33-year-old Brit tasked with taking on cricket and kabaddiAhead of the launch of the Indian Basketball League, City AM sat down with the 33-year-old Brit tasked with taking on cricket and kabaddiJake Lush McCrum is not your run-of-the-mill sports executive. But he hasn’t worked his way up through the National League or taken the reins in a cushy local gig; instead he helped relaunch the IPL’s Rajasthan Royals franchise and has now jumped ship to head up the inaugural Indian Basketball League. Basketball in IndiaSo what is the Indian Basketball League proposition? Cricket and new marketsWhether basketball can surpass the likes of kabaddi and IPL cricket as a sport India dominates remains to be seen. McCrum says Indian fan habits are seeing them turn off longer formats, and that opens the door for basketball.