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Great! Backs NCA in Fight Against Romance Fraud
['Lynn Swift']
ATV Today
Romance donate premium peak-time advertising slots across Freeview, Sky and Virgin Media, alongside unsold advertising inventory on its FAST (Free Ad-Supported Streaming Television) service, to promote the NCA’s romance fraud awareness campaign.
The campaign features eleven bespoke adverts that cleverly tie romance fraud advice to the storylines of Great!
Nick Sharp, Deputy Director of Fraud at the National Economic Crime Centre within the NCA, said romance fraud leaves victims with far more than financial losses.
“Romance Fraud is a serious crime and financial losses are on average over £13,000, and sometimes significantly higher.
By repurposing unsold FAST advertising inventory for a national awareness campaign, Great!