New Zealand Winegrowers is encouraging wine lovers to celebrate International Pinot Noir Day. This International Pinot Noir Day (18 August), New Zealand Winegrowers is inviting wine lovers around the world to raise a glass to New Zealand’s leading red wine export and “rediscover a variety renowned for its vibrancy, versatility and refreshing appeal”. “New Zealand Pinot Noir is celebrated for its purity, vibrancy and sense of place, offering bright fruit, natural freshness and elegant structure,” said Charlotte Read, general manager brand, New Zealand Winegrowers. To mark International Pinot Noir Day, NZW is encouraging wine lovers to share their own ‘Pinot Moments’ on social media using #LoveNZPinot, #NZWine and #PinotNoirDay. “Whether you’re discovering New Zealand Pinot Noir for the first time or revisiting an old favourite, International Pinot Noir Day is the perfect opportunity to experience why this red continues to capture hearts around the world,” said New Zealand Winegrowers.