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BMW Group Reports Sharp Profit Drop and Launches Restructuring as China Sales Slide
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In Europe, however, BEV sales surged 37.9 per cent in the second quarter following the launch of the BMW iX3 in March.
Nearly one in three vehicles delivered in Europe during that period was fully electric.
Neue Klasse MomentumBMW is pinning considerable hope on its Neue Klasse platform.
The BMW i3 (the second Neue Klasse model) opened its early ordering phase in June and has reportedly attracted strong initial demand.
The broader picture is of a company managing a genuine structural challenge in China while betting on European EV momentum and the Neue Klasse to restore margins.